Focus and focus for core

Focus, focus and focus some more

When you look at Apple’s website, it seems like they have a lot of products, right? Well, for being a hundred-billion dollar company, they actually don’t.

Jobs was smart, he always focused his energy on a few big products instead of trying to create thousands of small ones. In other words, he went for big wins instead of looking to hit singles and doubles.

With your business you shouldn’t try to do multiple things. Just focus your time and energy on one product or service. As long as your core business continues to grow, you shouldn’t do anything else. The moment your growth slows down and flattens, that’s when you should expand.

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